Backyard Beans Coffee

Brand Strategy | Brand Identity | Illustration | Merchandise

Backyard Beans is a neighborhood coffee shop in Sierra Madre, rooted in community, slow mornings, and the simple rituals of everyday life. Warm, welcoming, and effortlessly relaxed, the identity reflects the laid-back spirit of Southern California without relying on familiar coffeehouse clichés.

Inspired by vintage signage, illustrated storefronts, and subtle references to classic surf shop graphics, the visual identity blends nostalgic character with a clean, contemporary aesthetic. The result is a brand that feels approachable, distinctive, and timeless.

A lifestyle shot of the paper cup for Backyard Beans Coffee.
A logomark featuring a coffee mug on a skateboard for Backyard Beans Coffee.
A to-go cup design for Backyard Beans Coffee.
A to-go cup design for Backyard Beans Coffee.
Close-up of a bakery sleeve featuring secondary logo for Backyard Beans Coffee.
Backyard Beans Coffee logo in orange color.
A logomark for Backyard Beans Coffee featuring a coffee mug on a skatebaord.
Custom script hand-lettered secondary logo for Backyard Beans Coffee brand identity
Custom apparel t-shirts design for Backyard Beans Coffee brand identity.
Custom apparel t-shirts design featuring vintage inspired exterior illustration for Backyard Beans Coffee brand identity.
Custom apparel t-shirts design featuring vintage inspired exterior illustration for Backyard Beans Coffee brand identity.
A custom lettering for Backyard Beans Coffee brand identity.