General Creative Co. is a Los Angeles–based design studio where brands are shaped by human touch.
Working closely with founders in hospitality and lifestyle, we give shape to their ideas, creating brands with a character of their own, down to the smallest detail.
Working on hotel and stay?
OUR MISSION
We don’t chase trends or make things louder than they need to be.
Every element has a role.
Every decision has a reason.
Quiet, but intentional.
Distinct, without trying too hard.
Our Approach
We take the time to find what makes each brand its own. We learn what’s there, what matters, and what could come next.
That understanding shapes how the brand looks and speaks, guiding its identity and how it carries through everything we create. When the project calls for it, we bring in collaborators whose craft can enrich the work, adding depth to what we create together.
What We Do
Branding
Identity
Strategy
Positioning
Concept
Naming
Creative Direction
Verbal Identity
Visual Identity
Lettering & Illustration
Brand Book/ Guidelines
Experience
Visuals
Website Design
Packaging
Printed Matter
Signage & Wayfinding
Merchandise & Objects
Art Direction
Photography
Editorial Design
Styling
Spatial Direction
the process
01
Discovery
We begin by understanding what your brand needs to become.
Not just what it looks like,
but what it stands for.
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Discovery call
Brand vision & goals
Audience
Creative references
Competitive landscape
Brand tone & keywords
02
Direction
Define how the brand looks and speaks.
A point of view to build everything from.
-
Establish the visual foundation before design begins.
Creative direction
Moodboards
Typography direction
Editorial tone
Atmosphere & styling
03
Design
Carving your vision into form.
Shaped by human hands with craftsmanship.
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Visual identity design including
Logo system
Typography
Color palette
Illustration
Brand guidelines
04
Delivery
Bring the brand to life across all touchpoints.
Built to make a lasting impact.
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Brand experience applications including
Website
Packaging
Printed matter
Brand collateral
Hospitality touchpoints
Merchandise
Brand book
Clients
Proper Hotel, Hotel June, Ingleside Estate, Avalon Hotel, The Shelborne, The Culver Hotel, Venice V Hotel, Net-A-porter, Montauk Yacht Club